Sales Lead - Prakruti Plus

Key responsibilities

Franchisee pipeline development

Identify and qualify Community Organisations and Farmer producer companies and FPCs across target districts as potential franchisees

Lead franchisee onboarding — present the platform model, commercial structure, and advance mechanics to prospective partners

Leverage existing Vrutti field relationships to build institutional trust with FPOs and COs prior to formal onboarding

Assess and validate franchisee advance capacity before finalising partnerships

Franchisee activation and account management

Ensure each active franchisee recruits and deploys community entrepreneurs (CEs) within agreed timelines

Monitor monthly product offtake per franchisee and address underperformance proactively

Serve as the primary point of contact for franchisee queries, escalations, and support requirements]

Capture and communicate field-level feedback on product performance, pricing, and demand to the platform team

Sales performance and reporting

Deliver monthly GMV targets by district in line with the three-year plan

Track and ensure timely franchisee advance collections

Monitor CE retention rates and investigate attrition patterns in the field

Maintain accurate records of franchise visits, advance status, and CE deployment in the platform tracking system

There may be potential sales lead requirements across other Social Businesses as part of this offer letter - currently the key responsibilities have been articulated only for Prakruti Plus , the Climate adaption Solutions Social Business .