Sales Executive

Catalyst Group · 2 weeks ago
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Department
Social Business - CG
Employment Type
Employee
Applications Received
3

About the Business - Catalyst Livelihood Venture

Catalyst Livelihood Venture(CLV) is an agri-marketing initiative that works with smallholder farmers to improve the quality of produce and procure their commodities through the FPC’s. CLV sells these commodities to large buyers at a premium that is generated through value-added activities, ensuring the farmers receive fair compensation for their risk and effort while generating adequate profits for CMS. 


Key Responsibilities

The Sales Executive will be responsible for the following tasks:

  1. Market Intelligence:
  2. Gather market intelligence to identify potential business opportunities, market trends, and customer needs.
  3. Buyer Engagement:
  4. Identify and target institutional big buyers in the agricultural sector.
  5. Initiate contact with potential buyers to introduce CLV and its offerings.
  6. Build and maintain strong relationships with existing buyers.
  7. Build and maintain a database of potential and strategic partners/buyers.


  1. Requirements Analysis:
  2. Understand specific requirements, preferences, and standards of potential buyers.
  3. Collaborate with the production and procurement teams to align products with buyer needs.
  4. Negotiate favourable payment terms and conditions with buyers while ensuring compliance with CLV's financial policies and objectives.


  1. Documentation and Reporting:
  2. Maintain accurate and up-to-date records of buyer interactions, negotiations, and agreements.
  3. Prepare regular progress reports and presentations for management.
  4. Compliance and Ethics:
  5. Ensure compliance with all relevant legal and ethical standards in all business development activities.
  6. Uphold CLV's code of conduct and values.


Key Results

  1. Buyer Acquisition:
  2. KRA: Achieve the target of onboarding a minimum of 5 institutional big buyers within the first cycle of business.
  3. Key Activities: Identify and engage with potential buyers, conduct presentations, and negotiate contracts to secure new partnerships.
  4. Market Understanding:
  5. KRA: Provide market insights and analysis reports quarterly to inform strategic decision-making.
  6. Key Activities: Continuously monitor market trends, competitor activities, and buyer preferences, and translate this information into actionable recommendations.
  7. Revenue Growth:
  8. KRA: Contribute to the annual revenue growth set in the business plan.
  9. Key Activities: Work closely with buyers to maximize sales and negotiate favorable payment terms, ensuring revenue targets are met or exceeded.
  10. Relationship Management:
  11. KRA: Maintain and expand relationships with existing institutional buyers, ensuring a minimum of 90% customer retention rate.
  12. Key Activities: Regularly engage with buyers to address their needs, resolve issues, and explore opportunities for upselling.
  13. Compliance and Ethics:
  14. KRA: Ensure 100% compliance with all legal and ethical standards in all business development activities.
  15. Key Activities: Conduct due diligence on potential buyers, review and negotiate contracts, and adhere to CLV's code of conduct and values.
  16. Documentation and Reporting:
  17. KRA: Maintain accurate and up-to-date records of all buyer interactions and agreements.
  18. Key Activities: Keep a detailed log of meetings, negotiations, and contracts, and provide regular progress reports to management.