Sales Executive

Catalyst Group · 2 months ago
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About the Business - Catalyst Livelihood Venture

Catalyst Livelihood Venture(CLV) is an agri-marketing initiative that works with smallholder farmers to improve the quality of produce and procure their commodities through the FPC’s. CLV sells these commodities to large buyers at a premium that is generated through value-added activities, ensuring the farmers receive fair compensation for their risk and effort while generating adequate profits for CMS.


The Sales Executive will be responsible for the following tasks:

  1. Market Intelligence:
  2. Gather market intelligence to identify potential business opportunities, market trends, and customer needs.


  1. Buyer Engagement:
  2. Identify and target institutional and modern trade buyers (including processors, modern retailers, exporters, large retailers, and food companies) in the agricultural sector.
  3. Initiate contact with potential buyers to introduce CLV and its offerings.
  4. Build and maintain strong relationships with existing buyers.
  5. Build and maintain a database of potential and strategic partners/buyers.


  1. Requirements Analysis:
  2. Understand specific requirements, preferences, and standards of potential buyers.
  3. Collaborate with the production and procurement teams of the FPCs to align products with buyer needs. Visit field locations to understand the production and procurement realities and requirements.
  4. Guide Supply Chain Specialists in all the field locations 
  5. Negotiate favourable payment terms and conditions with buyers while ensuring compliance with CLV's financial policies and objectives.


  1. Sales Leadership & Team Management
  2. Be accountable for achieving sales targets for CLV and partner Farmer Producer Companies (FPCs), including targets driven through local buyer linkages.
  3. Guide, support, and monitor Supply Chain Specialists in identifying and onboarding local buyers, negotiating terms, and closing sales at the FPC level.
  4. Track sales performance across locations, review progress against targets, and take corrective actions as needed to meet CLV’s commercial objectives.
  5. Build the sales capability of Supply Chain Specialists through regular reviews, on-ground guidance, and knowledge sharing.


  1. Documentation and Reporting:
  2. Maintain accurate and up-to-date records of buyer interactions, negotiations, and agreements.
  3. Prepare regular progress reports and presentations for management.


  1. Compliance and Ethics:
  2. Ensure compliance with all relevant legal and ethical standards in all business development activities.
  3. Uphold CLV's code of conduct and values.