Communication Manager

Position Title: Communications Manager

Location: Bangalore, with travel to field locations as required

Reporting to: CEO, Vrutti

I. Background

Vrutti Livelihoods Impact Organization is dedicated to enhancing the livelihoods of marginalized communities in India through sustainable development initiatives, knowledge and transformative actions. By leveraging innovative strategies and empowering local populations, Vrutti focuses on skill development, entrepreneurship support, and access to market opportunities. The organization promotes self-reliance and economic resilience, ensuring that individuals and communities can uplift themselves out of poverty. Further, with a commitment to social impact, and as a thought leader in the livelihoods space, Vrutti strives to create lasting change and improve the quality of life of vulnerable communities through knowledge creation and policy contribution.

II. Purpose of the Position

The Communications Manager is responsible for contributing to the development of a strategic communication plan that enhances the Vrutti's visibility, delivering the plan, engaging target audiences, and supporting it's overall mission and goals.

III. Key Responsibilities

1. Strategic Planning
2. Contribute to the development of a comprehensive communication strategy that supports organizational objectives 
3. Execute the communication strategies 
4. Collaborate with senior leadership to align communication initiatives with organisational goals.
5. Content Development
6. Create, edit, and promote high-quality content for various platforms, including websites, social media, newsletters, annual reports, and press releases.
7. Ensure all communications are consistent with the organization's brand, voice, and messaging.
8. Ensure all communication products are backed by evidence and showcase Vrutti’s knowledge and skill in its area. 
9. Capacity building
10. Support and guide and build capacities of the Vrutti team members in executing the communication strategies and campaigns on the ground.
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12. Stakeholder Engagement
13. Build and maintain relationships with key stakeholders, including media, partners, and constituencies.
14. Engage with external communications vendors for quality and accurate product design and development
15. Engage with internal teams to ensure (a) a cohesive approach to communications; (b) brand compliance across all field and sectoral activities
16. Work in collaboration with other Catalyst Group entities to share, leverage resources, offer and receive support
17. Monitoring and Evaluation
18. Track and analyses the effectiveness of communication strategies and campaigns.
19. Prepare regular reports on communications activities and outcomes for management; including the Vrutti Annual Report 

IV. Qualifications

1. Education: Bachelor’s degree in Communications, Marketing, Public Relations, or a related field. A Master’s degree is preferred.
2. Experience: Minimum of 6-8 years of experience in strategic communications, public relations, or a related field, with a proven track record in team leadership.
3. 
   
4. Skills:
5. Exceptional written and verbal communication skills.
6. Strong interpersonal skills and the ability to facilitate/collaborate effectively with diverse teams and stakeholders, including communities that Vrutti works with
7. Proficiency in digital communications tools and platforms, including social media.
8. Experience with media relations

V. Competencies

1. Strategic thinking and problem-solving abilities.
2. Strong organizational skills and attention to detail.
3. Self-motivation 
4. Ability to manage multiple projects and deadlines in a fast-paced environment.
5. High level of creativity and innovation in communication methods.