Assistant Manager - Livelihood

Objective of the Role

The Project Manager will be responsible for end-to-end planning, execution, coordination, and

monitoring of the SERP’s SHG product marketing initiative, ensuring timely delivery, quality

outcomes, and stakeholder alignment.

Key Responsibilities

A. Project Planning & Execution

• Develop detailed implementation plans, timelines, and milestones for the project

• Operationalize strategies for improving SHG product marketing (offline and online

channels)

• Ensure execution in alignment with SERP guidelines and CMS objectives

B. Stakeholder Management

• Liaise with SERP officials at state, district, and block levels

• Coordinate with SHGs, Village Organizations (VOs), and Cluster Level Federations

(CLFs)

• Engage with market players, buyers, e-commerce platforms, and private sector

partnersC. Market Linkages & Business Development

• Oversee the identification and onboarding of institutional buyers and market

channels

• Support development of branding, packaging, and product positioning strategies

• Facilitate access to e-commerce and digital platforms

D. Capacity Building

• Participate and Oversee training programs for SHGs on: Product quality

improvement, Packaging and branding and Pricing and market readiness

• Build capacities of field teams and community institutions.

E. Monitoring & Reporting

• Track progress against KPIs and deliverables

• Develop MIS systems and dashboards for real-time tracking

• Prepare periodic reports (monthly, quarterly) for CMS and SERP

F. Financial & Operational Management

• Ensure project execution within approved budgets

• Track expenditures and optimize cost efficiency

• Identify risks and implement mitigation strategies

Key Deliverables

• Detailed project implementation plan and roadmap

• Functional market linkage ecosystem for SHG products

• Increased sales and market access for SHG enterprises

• Capacity building of SHGs and institutional structures

• Periodic progress and impact reports

• Strong partnerships with buyers and platforms

Qualifications & Experience

• Postgraduate degree in Management, Rural Development, Development Studies, or

related field

• 7–10 years of relevant experience in: Livelihoods / rural development , Market linkage /

agri-business / enterprise development, Project management at scale

• Experience working with government programs and community institutions (SHGs/FPOs)

preferred

• Exposure to e-commerce, branding, or value chain development is an advantage

Skills & Competencies

• Strong project management and execution skills

• Stakeholder management and negotiation abilities• Business and market understanding

• Data-driven decision-making and analytical skills

• Excellent communication and presentation skills

• Ability to work in dynamic, field-driven environments